ABOUT US

We started out as a womens golf community, based in London. Now we have entered the retail world to support a new era of women in sport. Now, we’re stepping into retail to champion a new era of women in sport. That means spotlighting emerging designers, supporting female-founded businesses, and celebrating the next generation of players. Skratch Clothing is an evolution of our mission—to bring together community, sport, and style in a way that reflects the modern woman.

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Who?

With a background rooted in fashion retail, Cal Shukla began her career as a product buyer for leading high street brands including Jack Wills Sporting Goods, Sweaty Betty, and L.K. Bennett. In 2021, driven by her passion for women’s golf, Cal made the bold decision to leave the corporate world and launch Skratch Women—an award-winning golf events and community platform that now connects women golfers across London and Sydney, Australia.

Fast forward to 2025, and Skratch comes full circle. Blending her love for sport, product, and female entrepreneurship, Cal launched Skratch Clothing—a brand born from a desire to bring stylish, functional, and empowering sportswear to women for all sports. Each brand on this platform has been hand picked by her using her broad network in retail and golf.

what?

At Skratch Clothing, we're redefining what women's sportswear looks like. We're proud to champion independent, female-led brands that dare to do things differently. Our platform brings together a curated collection of designers who break away from the tired ‘shrink it and pink it’ formula. These brands are bold, innovative, and unapologetically original—offering performance-driven pieces without compromising on style or identity.

Every brand we feature has been hand-picked by our Founder for their unique approach, commitment to quality, and shared belief that women deserve better in sport and fashion. We want women to feel empowered in what they wear whether it's on the course, tennis court or at brunch with their friends. We're here to amplify fresh voices, celebrate difference, and build a space where design, function, and community come together.

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how?

Skratch Clothing is a small, independent business built with heart—and a whole lot of belief in the power of women supporting women. We live and breathe this ethos in everything we do, from the brands we champion to the community we're building. This platform is the start of a bigger journey, and we’re so excited to have you with us from the beginning.

As we grow, we ask for your patience and understanding. Our delivery times may take a little longer than the big retailers, but every order is handled with care, intention, and attention to detail. We’re confident that what lands on your doorstep will be worth the wait—and we hope you’ll love it as much as we do.

Thanks for supporting something new, different, and led by women for women. We truly couldn’t do it without you.